Received wisdom has it that now Facebook has overtaken MySpace, the latter is doomed to a Friendster-style slide into irrelevance. However, with a new CEO and executive team in place, MySpace is aiming to make a comeback in 2010.
A group of social media experts have been giving CNET their views on what MySpace needs to do, including sorting its design out, opening up more of its APIs, and adopting a more counter-cultural role.
However, music is seen as one of its main strengths: Digital Outlook MD Jens Bachem says it should “aim to own music for today’s connected generation. The real fight is with the likes of MTV and iTunes, not Facebook, Twitter or any other social network.”