The biggest entertainment launch of all time isn’t a Michael Jackson album, it’s not Harry Potter, it’s bloodthirsty videogame Call of Duty: Modern Warfare 2. This week, according to the games maker Activision, Modern Warfare 2 has garnered USD $550 million in five days, beating all first and five day entertainment box office, book and game records. Activision CEO Bobby Kotick says that “millions of consumers have chosen to play Modern Warfare 2…rather than engage in other forms of media.” Previously Grand Theft Auto IV was the biggest grossing game in its first five days, making USD $500 million; Harry Potter and the Half Blood Prince made USD $394 million during its launch week. It should be remembered, of course, that a game like Modern Warfare 2 can cost GBP £44.99 to buy whereas other entertainment products like books, CDs and movie tickets rarely cost more than £15 tops.
- Author: musically
- Published: Nov 19th, 2009
- Category: General News, Uncategorized, call-of-duty, launch, modern warfare 2
- Comments: None