Sell Off Music

Music Sales by Way of Digital Distribution

THIS is the Future of Content: Attention Revenues first, copies second!

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Clearly a major shift. It will be a huge task to build this new ecosystem. Deep and sincere collaboration is required. Domination is toast. Control is - like email, soon - for yesterday's emperors. Google and the Telcos need to dive into Content 2.0. Openness becomes a default requirement, not just a 'nice to have'. Friction is Fiction. Really. It's hard work. Yes.

Future of Content Gerd Leonhard Futurist



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