Clearly a major shift. It will be a huge task to build this new ecosystem. Deep and sincere collaboration is required. Domination is toast. Control is - like email, soon - for yesterday's emperors. Google and the Telcos need to dive into Content 2.0. Openness becomes a default requirement, not just a 'nice to have'. Friction is Fiction. Really. It's hard work. Yes.
- Author: Gerd Leonhard
- Published: Mar 25th, 2009
- Category: 21st Century Content Ecology, Bottom Lines, CHANGE, End of Control, Future of Media, Images, Marketing2.0, Shopping2.0, Trends, Uncategorized
- Comments: None
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