Author: Gerd Leonhard
Published: Nov 21st, 2009
Category: Broadband Culture, Cool Tools, Cool people, Crossmedia, Digital Music, Sharism, TV, Trends, Uncategorized, augmented reality, video
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Very cool: John Mayer’s augmented reality experiment (video)

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One of my favorite musicians (and fellow Berklee guitarist) John Mayer has recently launched a new site that makes very interesting use of augmented reality concepts. All you need to do is allow the flash player access to your web-cam, print out a single page with the control icon, and follow the instructions. I liked it so much I made a short video about the experience - this kind of thing will be big, no doubt; in fact, I think it will be one of those key 'new generatives' that could well be offered in premium packages going forward... stay tuned!

Wired has a related video that shows how John made the material used for this